New Balance looks back to their performance archive by bringing back the 530 in three different colourways. New Balance’s 530 silhouette has been designed by the inspiration of the 90s/00. The aesthetic of this silhouette brought us back to the days of the iconic looks from Cam’ron and Lil’ Kim. We translated this vision into a full tonal editorial.


Photographer: Kwabena Appiah-nti

Model: Shunyata Ossewaarde

MUA: Elvi Artistry