29.06.2024

Maha Presents: adidas Originals JAPAN

Daydreaming At Night: Gia-Tinh's Transformative Journey Through Insomnia. For three years, she battled sleepless nights with no clear cause, finding solace and purpose in the experience. This project sheds light on misunderstood conditions and offers hope to those grappling with mental health challenges. Sometimes, the reason we seek emerges only in hindsight.

Gia-Tinh Lam is a community member and hybrid creative in branding and design, who transitioned from headwear design and art directing to freelancing for one of the biggest, renowned streetwear brands from Amsterdam.
In a special collaboration with adidas Originals to mark the release of the adidas Originals Women's Japan VH, we had the privilege of sitting down with Gia-Tinh Lam to delve into her remarkable journey, particularly her visual collection of moving imagery: 'Daydreaming At Night'. With her project, Gia-Tinh is one of the Originals who mean something to others and, therefore, receives her flowers.

Photographer: Eva van Kesteren | Gaffer: Jaane Jain | MUAH:  Alicia Stuifzand | Talent: Gia-Tinh Lam

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