Maha Amsterdam Presents: New Balance 204L

28.07.2025

Maha Amsterdam Presents: New Balance 204L

On a quiet morning in Amsterdam, Ying moves through the city in the newly unveiled New Balance 204L — a silhouette that feels both familiar and forward. Inspired by low-profile retro runners and rooted in early 2000s design language, the 204L blends a sleek structure with layered technical details and rich textures. Wrapped in premium suede and curved overlays, it captures a sense of refined utility, nostalgic yet distinctly modern.

As Ying wanders through Amsterdam’s streets, the 204L transitions seamlessly from heritage-inspired runner to a streetwear staple. It’s a new rhythm for everyday movement, blending the streamlined energy of ‘70s silhouettes with New Balance’s contemporary edge.

A fresh take on archival design. A new chapter in the legacy.

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Talent: Ying Hu | Photographer: Eva van Kesteren | Art Direction and Production: Maha Amsterdam