08.07.2025

Maha Amsterdam x Nike: Launch Party at Benelux Bar

To celebrate the launch of our very own Maha Amsterdam x Nike T90 Shox Magia, we gathered on July 5th for a special evening at Benelux Bar. What unfolded was more than a launch, it was a moment grounded in intention and community. A space brought to life by the presence, energy, and style of those who joined us. Friends, family, and familiar faces came together with openness, rhythm, and strength,  the very spirit this collaboration was built on.

The Shox represents movement, and the night reflected just that. From start to finish, we were moved by the connections, the conversations, and the shared joy of witnessing something we’ve poured so much into take shape. We’re incredibly grateful to everyone who came through and helped shape this moment. The shoe is out in the world now, but the energy of this night will stay with us, a true reflection of what a Maha Amsterdam moment feels like. A heartfelt thank you to Nike for the trust, the collaboration, and the opportunity to bring this vision to life together. We're proud to have created something that reflects both our worlds, and grateful to have shared this moment side by side.

__________________________________________________________________________________________________________________________________________________________________Photography: Eva Van Kesteren

SHOP FEATURED PRODUCTS View all