09.09.2026

Maha Amsterdam Presents: adidas x Simone Rocha

Simone Rocha has always found strength in softness. Pearls, ribbons, tulle: a quiet kind of armour, worn rather than announced. It's a language she's built her entire mainline around, and for Autumn/Winter 2026, she turned it toward an exciting direction: adidas Originals.

The collaboration made its debut at Rocha's AW26 runway show at Alexandra Palace Theatre in London, and it didn't ease into the idea, it committed to it. Track jackets came finished with pearls and puffed sleeves. Classic Three Stripes tops were softened with ruffles. Sporty shorts turned into silky hot pants, and ballet-inspired sneakers arrived with crystal-embellished heels and pearl detailing where laces used to sit. Bows, lace, and pearls didn't decorate the sportswear so much as rewire it, giving it an "athletic-ethereal" mood, somewhere between locker room and ballet studio.

What makes it work isn't contrast for its own sake. It's that neither side gives way. The track jacket doesn't stop being a track jacket. The pearls don't stop being pearls. They sit together, each holding its own ground, which is, in a way, the whole idea: femininity as something structural, not decorative. 

We're proud to bring that idea into the store 🤍


To introduce the collection, we've built an in-store installation of steel layered with flowers, a structure that channels the same balance running through the collaboration: expression, femininity, softness, and strength, side by side rather than in competition. The florals soften the steel frame the way Rocha's pearls soften adidas' sporting heritage, nothing hidden, nothing toned down, just two things holding space together.

 

Come see the collection and the installation in person September 10, at Maha Amsterdam, Vijzelstraat 129. Doors open 10:30 AM 

Limited quantities, first come first served. Remaining pairs will be online later that day at maha-amsterdam.com.

SHOP FEATURED PRODUCTS View all

  • adidas x Simone Rocha Frill Dress Chalk White
    Regular price
    €300,00
    Regular price
    Sale price
    €300,00
  • adidas x Simone Rocha Japan Slip On Core Black
    Regular price
    €220,00
    Regular price
    Sale price
    €220,00
  • adidas x Simone Rocha Leotard Black
    Regular price
    €150,00
    Regular price
    Sale price
    €150,00
  • Simone Rocha Superstar Track Top Scarlet
    Regular price
    €250,00
    Regular price
    Sale price
    €250,00
  • adidas x Simone Rocha Frill Dress Chalk White
    Regular price
    €300,00
    Regular price
    Sale price
    €300,00
  • adidas x Simone Rocha Japan Slip On Core Black
    Regular price
    €220,00
    Regular price
    Sale price
    €220,00
  • adidas x Simone Rocha Leotard Black
    Regular price
    €150,00
    Regular price
    Sale price
    €150,00
  • Simone Rocha Superstar Track Top Scarlet
    Regular price
    €250,00
    Regular price
    Sale price
    €250,00