13.07.2026

Maha Amsterdam Presents: ASICS Sensory Bloom Collection

In celebration of the launch of the ASICS Sensory Bloom Collection, we gathered on last Friday, July 10th for an intimate evening inside a botanical garden. Introducing the GEL-CUMULUS™ 16, HYPERSYNC, and GEL-NYC™ 2.0, the event brought together our community to celebrate women, creative exchange, and the uplifting power of connection. 

The evening began with a guided walk through the gardens, inviting guests to slow down, reflect, and engage in meaningful conversation inspired by the surrounding nature. From there, the experience continued inside the greenhouse, where a shared dinner and moderated discussion with women from different creative fields explored the movement of ideas and the energy created through shared perspectives. 

Rooted in the Sensory Bloom Collection, the evening reflected ASICS' belief in the positive impact of movement - not only through the body, but through conversation, creativity, and community.

Crew Photographer: Eva van Kesteren | Location: Botanische Tuin Zuidas | Moderators: Double Aa Magazine | Speakers: Katy Hundertmark, Nicole Huisman and Fia Hamelijnck

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