08.03.2023

Celebrating Women's History Month with New Balance

Collectively rising. 

In the name of International Women's History Month, we've come together with New Balance to celebrate our achievements and look ahead at what's to come next. In unity, we geared up in the New Balance 990V6. A heritage runner that harmonises solidarity between people from all walks of life and is designed to last evermore. A timeless pair that lets us take a moment to appreciate the hard work and devotion of each member from our lovely team and extended family. A family of like-minded women that inspire, motivate and support each other at all times. 

Scroll along and see how we celebrate Women's History Month with our Maha family.

Maha Amsterdam - New Balance International Women's DayMaha Amsterdam - New Balance International Women's Day
Walking around our neighbourhood, we asked three of our Maha team members about their experiences and contributions to Women’s History Month. Additionally, focusing on the connection between the New Balance 990V6 and this month of celebrating the vital role women play in our society.

 

Ying (23): Creative Producer / Stylist

Which thoughts and feelings does Women's History Month evoke in you, and would you like to share these with us? 

As a woman, I feel tremendous pride in our community. This month I am reminded again of how strong us women are and how valuable we are to the world. It makes me feel grateful for all women who have stood up for our rights. I am so thankful that they have been able to do this for us.

How do you experience working with an all-female team? 

We are a young team of strong women who all support each other, and I'm very grateful for every single one of them. Working with these beautiful women motivates me in my career but especially in my personal life. I used to have some insecurities, but my team was able to take these away from me and has made me realise my worth as a woman within my field of work and within life in general. 

What makes the New Balance 990V6 such a special pair for you?

The 990V6 has always been my favourite. It is such a timeless pair, and I can't imagine ever getting tired of it. Both its appearance and comfort can't be compared to any other runner out there. It is the modernised version of my favourite classic all-timer. 

Maha - Celebrating Women's History MonthMaha - Celebrating Women's History Month

Elise (24): Storemanager / DJ 

Which thoughts and feelings does Women's History Month evoke in you, and would you like to share these with us? 

It’s good to take some extra time to acknowledge and appreciate women. We all deserve it every day, and a little more this month of the year.

How do you experience working with an all-female team? 

Being surrounded by many beautiful and hardworking women empowers me to be the best woman I can be.

What makes the New Balance 990V6 such a special pair for you?

It’s hands down the most comfortable pair of New Balance I’ve ever had! Comfort is #1 always!

Maha - Celebrating Women's History MonthMaha - Celebrating Women's History Month

Eva (26): Photographer

Which thoughts and feelings does Women's History Month evoke in you, and would you like to share these with us? 

To me, Women’s History Month represents the acknowledgement of our powerful and strong community of women. It's a reminder of how far we've come, yet how much still has to be changed. Don’t forget to celebrate and appreciate women every single day.

How do you experience working with an all-female team? 

I feel like it's a really special thing to have an all-female team. We lift each other up when we are down and encourage one another to reach our full potential without any judgement. So yes, it does mean a lot to see them all thrive. After all, the future is female. 

What makes the New Balance 990V6 such a special pair for you?

The New Balance 990V6 is the most comfortable shoe out there. As a photographer, comfort always comes first for me. My style mainly consists of baggy clothes, but some days I go for a more feminine look. Besides its ultimate comfort, the 990V6 looks good on any style I might be in the mood for that day.

Maha Amsterdam - New Balance International Women's DayMaha Amsterdam - New Balance International Women's Day  
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Photographer: Jasmijn van Buytene | Talent: Ying Hu, Elise Kraemer & Eva van Kesteren