10.05.2023

In Focus: The adidas Superstar

Forever standing the test of time.

With its unique design, versatile style, and supreme comfort, the adidas Superstar has lived up to its name for over five decades. Quickly becoming a must-have staple to anyone's rotation after its original release, the pair is here to stay. We took the icon out for a drive around the block to highlight its rich history while stepping into a thriving new era of this timeless sneaker.

Scroll along and explore more about the versatile icon that has remained a Superstar in everyone's rotation through all these years.



Maha - In Focus: The adidas SuperstarMaha - In Focus: The adidas Superstar
 
A Pair For Everyone


Designed for the basketball courts, celebrated beyond the playing fields.

The adidas Superstar was first introduced to the public in 1970. A low-top basketball shoe with leather uppers, herringbone-patterned soles
and a rubber shell toe cap. While its soft leather provides durability and comfort, its herringbone-patterned sole ensures ultimate grip, its protective rubber shell toe is what would soon become the most notable characteristic of the sneaker.

Available in a wide range of colourways and patterns, the smooth uppers are often paired with the signature three stripes of the adidas brand, creating a striking contrast. From bold and bright to more subdued and classic, this always versatile style is for everyone in the game. 

Maha - In Focus: The adidas SuperstarMaha - In Focus: The adidas Superstar

Made To Last


Remaining relevant throughout the years.

Beyond its design, the adidas Superstar is a symbol to many. Whether of nostalgia, reminding them of the good old days when they first laid eyes on this icon, of a connection to their favourite athletes or musicians who have worn the sneaker, or simply of a shoe that they've loved and worn for many years themselves. Each scuff and crease representing a memory or experience.

Overall, the design of the adidas Superstar is a testament to the power of simplicity and timelessness. It has been around for so long that it feels like an old friend that's always been there. A shoe that will continue to hold a special place in the hearts of many and is loved and worn every single day.

Maha - In Focus: The adidas SuperstarMaha - In Focus: The adidas Superstar
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Photographer: Sofie Ferrier | Model: Tahlia Hoogeveen 

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