Merging aesthetics

Better together.

adidas Originals, a global leader in sportswear, is renowned for its innovative designs and iconic silhouettes that always leave an unforgettable mark on popular culture. Recognised for its commitment to performance, quality, and style, adidas Originals consistently pushes the boundaries of athletic footwear and apparel.

Wales Bonner, led by designer Grace Wales Bonner, has gained recognition for her unique approach to fashion. An approach that weaves the elements of her Caribbean and British heritage together while focusing on identity, history, and craftsmanship. Her designs often reflect a deep appreciation for art, literature, and music, resulting in visually captivating and thought-provoking collections.

As these iconic brands come together, they merge their aesthetics. Resulting in a bold and colourful collection that captivates and inspires. On and off the field.

Celebrating Cultural Heritage

A testament to the rich tapestry of cultures that have influenced both brands. 

Combining the sportswear DNA of adidas Originals with Wales Bonner's careful attention to detail and elevated craftsmanship, this collaboration offers a fusion of bold colours, intricate patterns and refined tailoring. Each piece promises to be a work of art, offering a fresh and contemporary perspective while celebrating the diverse cultural narratives that have influenced both brands. 

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Inspiring New Possibilities

Pushing boundaries.

By merging the respective strengths of both brands, they open doors to new possibilities and challenge traditional notions of style and design. Serving as a reminder of the transformative power of fashion and its ability to transcend boundaries, ignite conversations, and celebrate diverse cultural narratives.

Director: Patrick Kenawy | DOP: Cas Kerssens | Edit: Elisa Camphuis | Edit Assist: Kevin Camphuis | Grading: Luke Osborne | Music: Diamé Morreau   
Talent: Aya el Ghayyati Fares / Benedicta Bibuku / Dounia Daali / Dounia el Ghayyati Fares / Hadidja Simbarakiye / Larissa Boerenstam
Saloua el Mazouni / Samya Mabtoul